Tuesday, 13 December 2011
McLaren team principal Martin Whitmarsh is asked by Peter Windsor about the impact on viewing figures of the new BBC/Sky deal. Windsor questions Whitmarsh about the thinking "less is more" by saying how Sky gets only about a million viewers for a top premier league football match. Whitmarsh answer seems to imply only Sky viewers are open to brand exposure through other media outlet devices like laptops, phones, ipads and tablets so less terrestrial TV viewers doesn't matter so much.
You can watch some really good interviews by Peter Windsor at The Flying Lap